Beware the viral movie campaign

News Type: Opinion — Seeded on Fri May 2, 2008 12:30 PM EDT

Article Source: msnbc.com

technology, internet, movies, iron-man, cloverfield, movie-campaign

"Iron Man" promos are all over the Internet. That kind of viral marketing can be great for a movie — or squash it like a bug by burning out the audience before the movie hits theaters.

Msnbc.com would like to know what Newsviners think about viral movie marketing on the Internet. Does too much online information, such as fake Web sites linked to an upcoming movie's plot ( "The Dark Knight's" 80 ka-jillion viral sites, or "Cloverfield" character profiles on MySpace) take away from the movie-going experience, or add to the anticipation? Have you ever been sucked up by the cyberspace excitement, or actually turned off to a movie because of its viral campaign?

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{"commentId":1761851,"authorDomain":"oplease19"}

oplease19

Trailers, previews, etc. DEFINITELY take away from the movie experience. Where's the surprise and delight in a scene such as the one in 'Raiders of the Lost Ark' where Indy shoots the guy after the menacing sword display if you've already seen it in a commercial or trailer? It's the same with TV shows - I don't watch the previews of upcoming episodes - they give away way too much. It's probably symptomatic of a society with no patience and no impulse control that they have to see every little snippet possible NOW rather than wait for the full and finished product.

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#1 - Sat May 3, 2008 1:49 PM EDT

{"commentId":2172297,"authorDomain":"alur7"}

alur

Yes, too much advance descriptions ruin the movie while trying to entice people to see it. Advertising and promotion should take a look at the trailers from earlier years.

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#2 - Sat Jul 12, 2008 8:45 AM EDT

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JASMIN-ALINE-PERSCH

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Beware the viral movie campaign

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